Xiaoning You
China
You Xiaoning is a graphic designer. He developing branding, visual identification, product packaging, user interface, etc., with graphic design as the main content. He prefers to look beyond design norms and "safe" to more targeted attempts at visual language that are receptive to diversity. His design usually starts with vision and tries to express the information and function behind the vision as much as possible. In his past work, he has demonstrated the diversity and pertinence of his own creative and commercial projects, which has earned him numerous professional awards at home and abroad. Access Xiaoning You Newsroom
Featured Designs
Xiaoning You
Packaging
This is a rice package, specially used to load Heilongjiang Wuchang rice. The box contains six smaller boxes with the same pattern as the larger one. The design uses simple graphics to reveal a simple and unpretentious style. The open mountains and rivers are closer to the landscape of rural rice fields. The two figures in the picture, separated by mountains and rivers, salute each other with traditional Chinese ceremonial gestures, giving people a sense of the long culture behind the product and the friendly gesture of local farmers.
A' Packaging Design Award - Bronze (2021) - Access Xiaoning You Packaging Press Kit