Yuchen Chen
China
Chen Yuchen, designer, once studied at Nottingham Trent University and currently lives and works in Shanghai and London. In 2018, He founded the creative agency Absolutely Shock You Studio in Shanghai which provided customers with brand design, visual system and art guidance services. His work encompasses graphics and identity, products and packaging, exhibitions and campaigns, websites and digital experiences, advertising and communications, books and printed matter design, and more. Becoures of his unique approach of sharp strategic knowledge, combined with acute sense of aesthetics, he has won client’s recognition and numerous international and domestic awards. Access Yuchen Chen Newsroom
Featured Designs
Yuchen Chen
Book Design
The book is about the history of graphic design. Designer want to engage audience in a more dynamic narrative experience and help them at the same time to understand the book more easily. In order to hold audience's interest, adding interactiveness to the book, designer make the book look like have long history as cultural relics, this book attempt to guide the audience to wear dust prevention gloves and take up brush and magnifier, act like archaeologist to research the history. It is a book that requires the audience's actions and also to be handled and experienced.
A' Print and Published Media Design Award - Iron (2022) - Access Yuchen Chen Book Design Press Kit
Yuchen Chen
Visual Identity
To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The logo is a clean and distinct design, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere.
A' Graphics, Illustration and Visual Communication Design Award - Bronze (2021) - Access Yuchen Chen Visual Identity Press Kit