CHIEH YU CHIANG
Taiwan (China)
A designer come from Taiwan, who have lots of interest, such as singing, dancing, drawing and so on. She believe there is superior interpretation for everything. Based on market research and data analysis, who provide brand solutions by analyzing data figures and understanding consumer demands and leads to the development of ideas and concepts in the context of creative art and design thinking. Combining eastern and western art, lifestyle and culture into the same picture. Access CHIEH YU CHIANG Newsroom
Featured Designs
CHIEH YU CHIANG
Oolong Tea
This project combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods. The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights. "Shadows and lights, virtuality and reality" is the main concept of this design. To break the stereotype image of tea culture, this package tempt to use a brand new perspective and designs to introduce it to different generations and the world.
A' Packaging Design Award - Bronze (2020) - Access CHIEH YU CHIANG Oolong Tea Press Kit